Engineering The Future Campaign

With a close collaboration with the Museum of Science, Key Curriculum Press wanted to promote and present the Engineering the Future textbook and the Teacher Orientation Course to teaching professionals. Working closely with marketing team members and education consultants, it was agreed that a flyer to be mailed out and a follow up email would be best to reach out to teachers and school institutions.

The goal for the flyer was to introduce the newly published textbook. Strategically, the flyer was followed up with an email invitation to again introduce the textbook and to encourage teachers to register for the Teacher Orientation Course which would allow the teachers to explore, develop, and plan their teaching approach.